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With MISS EMBO PAGEANT AND THE SOCIAL MARKET EDITION -
The aim focuses on influencing behavioral change based on indigenous culture and heritage using modeling with the primary goal of achieving a common good.
Not only highlighting beauty but also focusing on educating participants and the audience about African customs and traditions.
Also utilizing the elements of commercial marketing and applying them to a social concept.
It's time for our audience to discover a world of unique, handmade products by local craftsmanship and more.